Created out of love for Italy in 1916 by the visionary and secretive baron Carlo Magnani, Acqua di Parma is renowned as a global icon of excellence, craftsmanship and Italian style. A celebration of simplicity, sincerity and generosity linked to its Italian roots, Acqua di Parma is an ode to the “Arte di Vivere” — it is committed to the preservation of nature, culture and art.