CONCEPT TWENTY ONE FITNESS Is not a mass gym, but an exclusive private training studio. The concept of the studio is very straight forward; create a comfortable, inviting atmosphere where the client will enjoy a very personal training experience in a private setting. Concept 21 fitness ensures maximum results by custom - tailoring a unique workout for each individual. After setting a starting point for fitness goals, a series of assessments are made regarding factors such as endurance, strength, and body mass index (BMI). With these results, a workout plan is created to take advantage of personal strengths and improve on any possible shortcomings. The result: a fitness plan built for you guaranteed to make every goal achievable.