VERO means TRUE in Italian. VeroBeauty is our chosen name and the essence of our very independent, family owned business. Our belief is that beauty lies within all of us, and our mission is to simply help everyone enhance it. Established in 2005 our goal is to provide hairdressers and other professionals in the industry with an array of top quality products from our different brands that offer a clean, fresh, and sophisticated way of enjoying hair, skin and make-up beauty items. Fully committed to ongoing education, we have a passion for beauty and rich lifestyles. Our promise is to deliver fast, reliable, personalized service, always maintaining the highest standards for our valued customers.